Finding Innovative Solutions for a Fitness Accessory Company

This report marks my first ever data analytics project, where I truly discovered my passion for data analytics. I started this project in early 2024, after completing the Google Data Analytics Certificate Course, and this was the capstone to apply all of the knowledge I had learned in the months leading up to this. I was instructed to work with Bellabeat, a fitness accessory brand, where I navigated through data cleaning, merged multiple datasets, and crafted visualizations that unveiled interesting trends. I found it incredibly fascinating how I could blend creativity with hard data—transforming numbers into strategic recommendations that have the potential to drive smart decisions.

The journey was both challenging and rewarding, cementing my belief that data analytics is as much about storytelling as it is about crunching numbers. Putting everything together at the end is the most satisfying feeling! It was an eye-opening experience that sparked my passion for the field, and it continues to inspire me to innovate and think creatively with every new project. If you'd like to see my full published report, you can access it here.